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Custom Club Fitting

Tour Professionals have been having their equipment “made to measure” for years, now manufacturers are offering the same service, it makes sense to take advantage of it.

Every golfer's physical and swing characteristics are unique, our golf simulator is a great custom fitting tool helping us to find the perfect golf club set up.

By combining ball speed, trajectory, distances, shot averages and our custom fitting knowledge we can recommend the type of club head and shaft combo most suitable for your game. during the custom fit session our club technicians will gain other bites of information which will enable them to fine tune the club set up you required.

Listed below are some of the detail incorporated into our fitting systems.

1. Choice of shaft

Needless to say, this selection goes a long way to creating a good fit for a player. The right shaft is more than just the simpler question of steel or graphite? The issues of flex, weight, torque (twist) and kick-point all have relevance in the correct fitting of the shaft to the individual player. Remember the shaft is the ‘engine’ of the golf club.

2. Choice of head

There are many different choices available in both woods and irons. The main job for the player is combine appearance and performance. Some irons are easier to hit, some easier to control. Some woods hit the ball further, some hit it straighter. Monitoring the trajectory and consistency patterns is a big part of choosing an iron for a player.

3. Loft

The loft of a driver affects the ball in an obvious way. However, this is closely linked to the shaft that will go into a driver as this affects the flight of the ball also. Measuring the launch angle with a driver in relation to the swing and ball speed is the best way to ensure the correct loft is chosen. As well as handicap and trajectory patterns.

4. Lie

The lie of the iron is perhaps the most overlooked part of the custom-fitting process. So many players are playing with the wrong lie.

The lie angle of the club is the angle formed between the shaft of the club and the sole of the club. At the moment of impact, it is critical that the grooves on the face are parallel to the ground to achieve a straight trajectory. If the lie angles are wrong, the toe or heel of the club will catch the ground first leading to an opening or closing of the club face.

Heel digging in – the ball will tend to fly left and therefore needs to be made flatter

Toe digging in – the ball will tend to fly to the right and therefore needs to be made more upright

Correct – here the sole of the club is perfectly flat on the ground at impact. This way the club will not rotate unnecessarily causing wayward shots

5. Length of shaft

As the ball is stationary in golf, it waits to be hit by you, the player. If you are slightly shorter or taller than the average player then adjustments need to be made. Players fingertip to floor measurements are taken to ensure the clubs are made to the length required.

6. Grip thickness

Not every players hands are the same size, so why should their grips be? When grips are too thin, a players hands can become too active; when too thick, it’s difficult to square the clubface up. It’s important to have comfort in the grip.

All these things may seem small and trivial when thought about individually, but when added together they will make the clubs suited to you like never before. It’s the small things that really make the difference in golf.

Golf Factory Direct

146 Marsh Lance
Preston
Lancashire
PR1 8RT

Tel: 01772 252523
Email : Golf Factory Direct

Golf Factory Direct

Lytham Road
Warton
PR4 1TE

Tel: 01772 631520
Email : Golf Factory Direct

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